Rolex Datejust 278274-0011 Watch

Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

THE FLUTED BEZEL

A ROLEX SIGNATURE

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction,?in gold on this Datejust 36.

WHITE ROLESOR

A MEETING OF TWO METALS

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

THE OYSTER BRACELET

ALCHEMY OF FORM AND FUNCTION

The Oyster bracelet is a perfect alchemy of form and function, aesthetics?and technology, designed to be both robust and comfortable. It?is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.

3235 MOVEMENT

SUPERLATIVE PERFORMANCE

The calibre 3235 is a new-generation movement entirely developed and manufactured by Rolex. This self-winding mechanical movement is at the forefront of the art of watchmaking. A consummate demonstration of Rolex technology, it offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability. It incorporates the new Chronergy escapement patented by Rolex, which combines high energy efficiency with great dependability. Made of nickel-phosphorus, it is also insensitive to magnetic interference.